Our Story

Hello,

I'm Maddy, and if there's one thing that defines me, it's my love for animals! 

It all started in Athens back in 2018, when I started my own pet services business. After eight amazing years filled with both challenges and beautiful moments, life brought me to London, where I continued working with pets. And now, here I am in the beautiful city of Amsterdam!

As a pet sitter, I've experienced every possible moment of love and connection with animals. Through these years of caring, cuddling, and learning, the idea for Urban Paws was born — a brand filled with smart products and gadgets designed to make life easier, more organized, and more fun for pet sitters and pet parents alike.

Whether you're a professional sitter or simply someone who adores spending time with animals, here you'll find thoughtful solutions that make your daily routine smoother — and a little more joyful!

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